In a brilliant move designed to create great synergy with the ever popular bird flu, CBS has decided to place their logo on eggs. I can't imagine how this will backfire, can you?
If the lethal virus doesn't make the viewers sick, such lines as "Crack the Case on CBS", "Scramble to Win on CBS" and "Leave the Yolks to Us" most certainly will.
I am available for "common sense consulting" at very reasonable rates if any advertising executives ever feel that they need it.
MMM (3M), by the way, manufactures N95 respirators in addition to about a bajillion other products. Anyhow, I would imagine their N95 line will do fantastically well during the next few virus scares.