Whole Foods Market Inc (WFMI) CEO John Mackey doesn't understand the internet.

In addition to his blogging shenanigans in which he repeatedly smacked the angry hornets nest more commonly known as the Securities Exchange Commission, Whole Foods Market Inc ( WFMI ) CEO John Mackey has apparently been trolling the Yahoo Finance message boards.

"For about eight years until last August, the company confirms, Mr. Mackey posted numerous messages on Yahoo Finance stock forums as Rahodeb. It's an anagram of Deborah, Mr. Mackey's wife's name. Rahodeb cheered Whole Foods' financial results, trumpeted his gains on the stock and bashed Wild Oats. Rahodeb even defended Mr. Mackey's haircut when another user poked fun at a photo in the annual report. "I like Mackey's haircut," Rahodeb said. "I think he looks cute!"

You don't have to be a vegan to understand what an incredibly stupid move this is for a CEO of any publically traded company. It's only a matter of time before he's up on charges and out as CEO. Way to go, Rahodeb!